If you are planning to give away branded merchandise, you have two options. You can either invest on high quality promo items or go for higher quantity and cheaper products. When you give away cheap and low quality items, you can be sure that you will give out more merchandise and you will save money on the process. However, you can never be sure if the promotional items will be used by your recipients and if it will serve its promotional purposes. Thus, choose promo items with better quality to get more advantages. Here are some of them.
Better chances for promo item utilization
The point of giving away promotional products is for your brand to be recognized in the market and you cannot have this if the items you use to promote your brand will be ineffective. To ensure that the promo products will serve its purpose, give out the type of promo items that will be used and appreciated by your targets. Your customers will only use the promotional merchandise if they come with impressive quality and if the item is relevant to them.
Effective brand endorsement
When you give away reliable branded merchandise, you can be sure that your customers will use the items thereby increasing your chance of endorsing your brand effectively and for a longer period. Give away high quality towels, tee shirt, towels, caps, ballers or mugs and there is a higher probability for your targets to use the items frequently and even in public. Your recipients automatically become your brand ambassadors and the good thing about it is you won’t have to pay them for their endorsements. The more your customers use the promo item, the longer your business will enjoy free product endorsement from your prospects. Promo merchandise creates lasting impression among targets compared to airtime on radio and TV including internet and print ads.
Great impression among prospects
The type of branded merchandise that you hand out to your prospects will serve as your reminder to your customers on how your business value them. By getting high quality products, your customers will feel valued and they will be encouraged to patronize your product even more.