Maserati To Join EV Race

People that deal with autos and auto parts have been watching electronic vehicle technology, as EVs are the hottest development in the automotive industry. Even some of the most notable luxury car manufacturers are throwing their lot in with electric vehicle technology, and there’s a new challenger on the already-intense field.

Italian luxury automobile manufacturer, Maserati, recently announced their plans for the design, development, and manufacture of electric vehicles, to be developed in their home country. Part of the company’s efforts to embrace electric vehicle technology, will also involve of the conversion of some Maserati models to electric vehicles.

When 2020 rolls around, Maserati will start work on a hybrid iteration of the Ghibli, which will then be followed by the development of an electric sports car at their plant in Modena, which they’re currently upgrading in order to accommodate the creation of electric vehicles and their associated auto parts, particularly the powertrain.

The next step in their plans will be the development of an all-new E-SUV model at their Cassino plant, which they will utilize their most innovative technologies on, so it can act as their flagship model for their electric vehicle efforts.

The company will be investing about €800mn for the development of their new production line, which, if their schedule holds, will open by the 2020’s first quarter, and they’ll be rolling out the first pre-series vehicles by the time 2021 rolls around.

The company’s most popular models, the GranTurismo and GranCabrio, will also be turned into EVs later down the road, which Maserati will handle in their Turin plant.

These new EVs will also offer autonomous driving technology, including the Maserati’s Level 2 Enhanced Highway Assist, which they’ll be developing into Level 3, which offers performance closer to full autonomy, with the capability of maneuvering lanes, and even stopping the car to a safe stop on the roadside if the driver is unable to take back control.

Maserati is clearly working hard to be at the forefront of the latest developments in technology, which, in this case, is quite a green move. As companies see that environmentally-minded become more and more profitable, they’ll be putting their money into them. Sure, it’s not ideal, but it’s a good development, all the same.